Mayur Kishnani: SEO & Link Building Specialist
I help B2B SaaS brands build authority and drive organic growth.
Through strategic link building and white-hat outreach, I deliver sustainable results that improve your search rankings.
About Me
My professional journey and qualifications
Overview
SEO & Link Building Specialist with extensive experience helping B2B SaaS companies build authority and drive organic growth.
My background combines engineering education with specialized training in SEO and digital marketing. I focus on white-hat link building strategies that deliver sustainable results through ethical outreach and content-led partnerships.
I've successfully secured high-quality backlinks from authoritative publications, maintaining consistent link velocity while prioritizing editorial placements and genuine relationships with publishers.
Results-driven. Consistency-focused. Ethical SEO advocate.
Experience & Highlights
Building authority and driving organic growth for B2B SaaS companies
SEO Outreach Specialist
testRigor
- Developed and executed comprehensive link building strategy focused on B2B SaaS and software testing verticals, securing high-authority editorial backlinks from trusted publications
- Acquired backlinks from authoritative tech publications, developer blogs, and industry-specific platforms through strategic outreach and relationship building
- Built partnerships with top-tier publishers for guest blogging opportunities, thought leadership articles, and content exchanges that expanded brand visibility and domain authority
- Executed multi-channel outreach campaigns targeting editorial placements on DevOps, QA automation, and software development platforms with strong traffic and engagement metrics
- Tracked and analyzed backlink performance using Ahrefs and SEMrush to ensure measurable impact on rankings, with several backlinks now ranking among the strongest links in site profile
- Maintained consistent link velocity through scalable outreach processes and content-driven link acquisition strategies
SEO & Link Building Specialist
Shopper.com
- Worked on large-scale coupon and promo-code link building campaigns across food, fashion, beauty, travel, lifestyle, and retail niches
- Acquired editorial, contextual backlinks from real content publishers pointing to category-level coupon and promo-code pages
- Ensured natural anchor placement aligned with user intent and focused on relevance, traffic, and editorial quality
- Executed outreach-driven link acquisition at scale with editorial backlinks across multi-niche coverage
- Strengthened category-level SEO signals and generated referral traffic from content-driven pages
Search Engine Optimization Executive
Akriveia Technologies
- Led backlink analysis and keyword research to improve search rankings
- Secured guest post placements to enhance brand visibility
- Managed backlink toxicity and disavowal strategies
- Conducted technical audits with Screaming Frog and SEMrush
Digital Marketing Intern
Indian Cyber Security Solutions
- Designed and implemented SEO strategies to increase brand visibility and website traffic
- Managed and coordinated the development of digital content, including website, blog and social media posts
- Created and maintained content calendar to ensure timely release of content across multiple channels
Education
Academic Background & Qualifications
Bachelor of Engineering
Electronics & Tele-Communication
V.E.S. Institute of Technology
Diploma
Electronics & Tele-Communication
V.E.S. Polytechnic
SSC
Secondary School Certificate
Sri Ma Vidyalaya
Certifications
Professional certifications & continuous learning
SEO Certification
WS CubeTech
Google AI Essentials
Coursera
Advanced Artificial Intelligence Program
Kallada Academy
Certificate in Search Engine Marketing and Social Media Content Marketing
NMIMS Global
Fundamentals of Digital Marketing
Inbound Marketing
Hubspot Academy
Digital Marketing
National Institute of Electronics & Information Technology (NIELIT)
Expertise & Services
Strategic SEO services focused on building authority, improving rankings, and driving sustainable organic growth.
Link Building & Outreach
Strategic acquisition of high-authority backlinks through personalized outreach and relationship building with industry publishers.
Guest Posting & Editorial Links
Secure valuable editorial placements on authoritative domains to expand brand visibility and establish thought leadership.
Digital PR & Brand Mentions
Build brand awareness and acquire natural backlinks through strategic digital PR campaigns and media outreach.
Competitor Backlink Analysis
Comprehensive analysis of competitor backlink profiles to identify link gaps and high-value opportunities for your strategy.
SEO Content Collaboration
Collaborate with publishers and editors to create valuable content that naturally earns links and drives organic traffic.
Case Studies & Results
Real SEO outcomes demonstrating consistent link building performance, authority growth, and strategic outreach success.
June 2025 - December 2025
Client Overview
testRigor is a B2B SaaS platform in the software testing and DevOps space, serving enterprise clients with automated testing solutions.
Challenge
The competitive B2B SaaS niche required premium placements on high-authority tech publications while maintaining consistent link velocity and quality standards.
Approach
Strategic, editorial-led link building focused on authority-driven placements through content-aligned backlink acquisition in the software testing ecosystem.
Outcome
Successfully enhanced domain authority and organic visibility through ethical white-hat strategies, establishing strong editorial presence across authoritative tech and SaaS publications.
February 2025 - May 2025
Client Overview
Shopper.com is an e-commerce platform serving consumers across fashion, beauty, travel, lifestyle, and retail categories with curated coupon and promo-code offerings.
Challenge
Coupon-focused link building required editorial-style placements with strong niche relevance to maintain SEO value, avoiding low-quality directory placements while securing high-authority backlinks.
Approach
Relevance-driven SEO execution targeting content-driven publishers across lifestyle verticals, prioritizing in-content editorial placements over traditional coupon directories.
Outcome
Delivered high-quality editorial backlinks generating referral traffic from authoritative content-driven pages while strengthening category-level SEO signals for coupon pages.
Tools & Platforms
Specialized tools for prospecting, outreach, and backlink tracking that power efficient, scalable link building campaigns.
Prospecting & Research
Email Discovery & Verification
Outreach & Campaign Management
Tracking & Reporting
Common Questions About Link Building
Get answers to the most common questions about SEO and link building services.
Let's Work Together
Let's collaborate on SEO, outreach, and organic growth to take your brand to the next level.
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